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Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Blair Kidwell
- Title/Author
- Emotional Intelligence in Marketing Exchanges / Blair Kidwell ; David M. Hardesty, Brian R. Murtha and Shibin Sheng
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 78-95
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- David M. Hardesty, Brian R. Murtha and Shibin Sheng
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 1 (2011. 1) 2011, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271274
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aBlair Kidwell
■24510▼aEmotional Intelligence in Marketing Exchanges ▼dBlair Kidwell▼eDavid M. Hardesty, Brian R. Murtha and Shibin Sheng
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 78-95
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDavid M. Hardesty, Brian R. Murtha and Shibin Sheng
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764296
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
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