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Referral Programs and Customer Value
Referral Programs and Customer Value
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Philipp Schmitt
- Title/Author
- Referral Programs and Customer Value / Philipp Schmitt ; Bernd Skiera and Christophe Van den Bulte
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 46-59
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Bernd Skiera and Christophe Van den Bulte
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 1 (2011. 1) 2011, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271270
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aPhilipp Schmitt
■24510▼aReferral Programs and Customer Value ▼dPhilipp Schmitt▼eBernd Skiera and Christophe Van den Bulte
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 46-59
■500 ▼aIncludes Bibliography Reference
■7001 ▼aBernd Skiera and Christophe Van den Bulte
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764294
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
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