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From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- David R. Bell
- Title/Author
- From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying / David R. Bell ; Daniel Corsten and George Knox
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 31-45
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Daniel Corsten and George Knox
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 1 (2011. 1) 2011, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271269
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aDavid R. Bell
■24510▼aFrom Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying ▼dDavid R. Bell▼eDaniel Corsten and George Knox
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 31-45
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDaniel Corsten and George Knox
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764293
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
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