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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- V. Kumar
- Title/Author
- Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? / V. Kumar ; Eli Jones, Rajkumar Venkatesan and Robert P. Leone
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 16-30
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Eli Jones, Rajkumar Venkatesan and Robert P. Leone
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 1 (2011. 1) 2011, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271267
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar
■24510▼aIs Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? ▼dV. Kumar▼eEli Jones, Rajkumar Venkatesan and Robert P. Leone
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 16-30
■500 ▼aIncludes Bibliography Reference
■7001 ▼aEli Jones, Rajkumar Venkatesan and Robert P. Leone
■773 ▼tJournal of marketing.▼gVol. 75 No. 1 (2011. 1)▼d2011, 01
■856 ▼uhttps://www.jstor.org/stable/25764292
■SIS ▼aS058432▼b60077308▼h8▼s2▼fP
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