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Competitive Response to Radical Product Innovations
Competitive Response to Radical Product Innovations
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Khaled Aboulnasr
- Title/Author
- Competitive Response to Radical Product Innovations / Khaled Aboulnasr ; Om Narasimhan, Edward Blair and Rajesh Chandy
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 94-110
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Om Narasimhan, Edward Blair and Rajesh Chandy
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 3 (2008. 5) 2008, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271264
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aKhaled Aboulnasr
■24510▼aCompetitive Response to Radical Product Innovations▼dKhaled Aboulnasr▼eOm Narasimhan, Edward Blair and Rajesh Chandy
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 94-110
■500 ▼aIncludes Bibliography Reference
■7001 ▼aOm Narasimhan, Edward Blair and Rajesh Chandy
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
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