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Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Instant Customer Base Analysis : Managerial Heuristics Often Get It Right / Markus Wübben and Florian v. Wangenheim
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 82-93
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 3 (2008. 5) 2008, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271263
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aMarkus Wübben and Florian v. Wangenheim
■24510▼aInstant Customer Base Analysis▼bManagerial Heuristics Often "Get It Right"▼dMarkus Wübben and Florian v. Wangenheim
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 82-93
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
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