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Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Ravindra Chitturi
- Title/Author
- Delight by Design : The Role of Hedonic versus Utilitarian Benefits / Ravindra Chitturi ; Rajagopal Raghunathan and Vijay Mahajan
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 48-63
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Rajagopal Raghunathan and Vijay Mahajan
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 3 (2008. 5) 2008, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271261
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRavindra Chitturi
■24510▼aDelight by Design▼bThe Role of Hedonic versus Utilitarian Benefits▼dRavindra Chitturi▼eRajagopal Raghunathan and Vijay Mahajan
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 48-63
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRajagopal Raghunathan and Vijay Mahajan
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
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