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Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Delight by Design : The Role of Hedonic versus Utilitarian Benefits / Ravindra Chitturi , Rajagopal Raghunathan and Vijay Mahajan
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 48-63
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271261
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRavindra Chitturi
■24510▼aDelight by Design▼bThe Role of Hedonic versus Utilitarian Benefits▼dRavindra Chitturi▼eRajagopal Raghunathan and Vijay Mahajan
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 48-63
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRajagopal Raghunathan and Vijay Mahajan
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
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