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Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Koen Pauwels and Allen Weiss
- Title/Author
- Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully / Koen Pauwels and Allen Weiss
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 14-31
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 3 (2008. 5) 2008, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271258
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aKoen Pauwels and Allen Weiss
■24510▼aMoving from Free to Fee▼bHow Online Firms Market to Change Their Business Model Successfully▼dKoen Pauwels and Allen Weiss
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 14-31
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 3 (2008. 5)▼d2008, 05
■SIS ▼aS047632▼b60077308▼h8▼s2▼fP
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