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Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Shuba Srinivasan
- Title/Author
- Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis / Shuba Srinivasan ; Koen Pauwels and Vincent Nijs
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 15-27
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Koen Pauwels and Vincent Nijs
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 2 (2008. 3) 2008, 03
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271243
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aShuba Srinivasan
■24510▼aDemand-Based Pricing versus Past-Price Dependence▼bA Cost-Benefit Analysis▼dShuba Srinivasan▼eKoen Pauwels and Vincent Nijs
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 15-27
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKoen Pauwels and Vincent Nijs
■773 ▼tJournal of marketing.▼gVol. 72 No. 2 (2008. 3)▼d2008, 03
■SIS ▼aS047486▼b60077308▼h8▼s2▼fP
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