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Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Rajesh Sethi and Zafar Iqbal
- Title/Author
- Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products / Rajesh Sethi and Zafar Iqbal
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 118-134
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 1 (2008. 1) 2008, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271239
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRajesh Sethi and Zafar Iqbal
■24510▼aStage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products▼dRajesh Sethi and Zafar Iqbal
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 118-134
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
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