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Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Clemens F. Köhler
- Title/Author
- Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment / Clemens F. Köhler ; Andrew J. Rohm, Ko de Ruyter and Martin Wetzels
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 93-108
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Andrew J. Rohm, Ko de Ruyter and Martin Wetzels
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 2 (2011. 3) 2011, 03
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271238
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aClemens F. Köhler
■24510▼aReturn on Interactivity: The Impact of Online Agents on Newcomer Adjustment ▼dClemens F. Köhler▼eAndrew J. Rohm, Ko de Ruyter and Martin Wetzels
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 93-108
■500 ▼aIncludes Bibliography Reference
■7001 ▼aAndrew J. Rohm, Ko de Ruyter and Martin Wetzels
■773 ▼tJournal of marketing.▼gVol. 75 No. 2 (2011. 3)▼d2011, 03
■856 ▼uhttps://www.jstor.org/stable/41228585
■SIS ▼aS058433▼b60077308▼h8▼s2▼fP
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