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The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Alan G. Sawyer
- 서명/저자
- The Readability of Marketing Journals : Are Award-Winning Articles Better Written? / Alan G. Sawyer , Juliano Laran and Jun Xu
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 108-117
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271237
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aAlan G. Sawyer
■24510▼aThe Readability of Marketing Journals▼bAre Award-Winning Articles Better Written?▼dAlan G. Sawyer▼eJuliano Laran and Jun Xu
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 108-117
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJuliano Laran and Jun Xu
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
