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When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Preyas S. Desai
- Title/Author
- When Old Is Gold : The Role of Business Longevity in Risky Situations / Preyas S. Desai ; Ajay Kalra and B. P. S. Murthi
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 95-107
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Ajay Kalra and B. P. S. Murthi
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 1 (2008. 1) 2008, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271236
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aPreyas S. Desai
■24510▼aWhen Old Is Gold▼bThe Role of Business Longevity in Risky Situations▼dPreyas S. Desai▼eAjay Kalra and B. P. S. Murthi
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 95-107
■500 ▼aIncludes Bibliography Reference
■7001 ▼aAjay Kalra and B. P. S. Murthi
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
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