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An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Junhong Chu
- Title/Author
- An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets / Junhong Chu ; Pradeep K. Chintagunta
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 75-92
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Pradeep K. Chintagunta
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 2 (2011. 3) 2011, 03
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271235
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aJunhong Chu
■24510▼aAn Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets ▼dJunhong Chu ▼ePradeep K. Chintagunta
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 75-92
■500 ▼aIncludes Bibliography Reference
■7001 ▼aPradeep K. Chintagunta
■773 ▼tJournal of marketing.▼gVol. 75 No. 2 (2011. 3)▼d2011, 03
■856 ▼uhttps://www.jstor.org/stable/41228584
■SIS ▼aS058433▼b60077308▼h8▼s2▼fP
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