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When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Christian Homburg
- Title/Author
- When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters / Christian Homburg ; Michael Müller, Martin Klarmann
- Publish Info
- New York : American Marketing Association, 2011.
- Material Info
- pp. 55-74
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Michael Müller, Martin Klarmann
- Host Item Entry
- Journal of marketing. : Vol. 75 No. 2 (2011. 3) 2011, 03
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271233
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aChristian Homburg
■24510▼aWhen Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters ▼dChristian Homburg▼eMichael Müller, Martin Klarmann
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 55-74
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMichael Müller, Martin Klarmann
■773 ▼tJournal of marketing.▼gVol. 75 No. 2 (2011. 3)▼d2011, 03
■856 ▼uhttps://www.jstor.org/stable/41228583
■SIS ▼aS058433▼b60077308▼h8▼s2▼fP
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