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When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters / Christian Homburg , Michael Müller, Martin Klarmann
- 발행사항
- New York : American Marketing Association, 2011.
- 형태사항
- pp. 55-74
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271233
MARC
008210329s2011 ulk aa eng■022 ▼a00222429
■1001 ▼aChristian Homburg
■24510▼aWhen Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters ▼dChristian Homburg▼eMichael Müller, Martin Klarmann
■260 ▼aNew York▼bAmerican Marketing Association▼c2011.
■300 ▼app. 55-74
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMichael Müller, Martin Klarmann
■773 ▼tJournal of marketing.▼gVol. 75 No. 2 (2011. 3)▼d2011, 03
■856 ▼uhttps://www.jstor.org/stable/41228583
■SIS ▼aS058433▼b60077308▼h8▼s2▼fP
