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Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Ruth N. Bolton
- Title/Author
- Expanding Business-to-Business Customer Relationships : Modeling the Customers Upgrade Decision / Ruth N. Bolton ; Katherine N. Lemon and Peter C. Verhoef
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 46-64
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Katherine N. Lemon and Peter C. Verhoef
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 1 (2008. 1) 2008, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271231
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRuth N. Bolton
■24510▼aExpanding Business-to-Business Customer Relationships▼bModeling the Customer's Upgrade Decision▼dRuth N. Bolton▼eKatherine N. Lemon and Peter C. Verhoef
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 46-64
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKatherine N. Lemon and Peter C. Verhoef
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
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