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Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth / Ramesh K. S. Rao an...
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

Detailed Information

자료유형  
 기사
ISSN  
00222429
저자명  
Ramesh K. S. Rao and Neeraj Bharadwaj
서명/저자  
Marketing Initiatives, Expected Cash Flows, and Shareholders Wealth / Ramesh K. S. Rao and Neeraj Bharadwaj
발행사항  
New York : American Marketing Association, 2008.
형태사항  
pp. 16-26
주기사항  
Includes Bibliography Reference
기본자료저록  
Journal of marketing. : Vol. 72 No. 1 (2008. 1) 2008, 01
모체레코드  
모체정보확인
Control Number  
kjul:60271227

MARC

 008210329s2008        ulk                          aa    eng
■022    ▼a00222429
■1001  ▼aRamesh  K.  S.  Rao  and  Neeraj  Bharadwaj
■24510▼aMarketing  Initiatives,  Expected  Cash  Flows,  and  Shareholders'  Wealth▼dRamesh  K.  S.  Rao  and  Neeraj  Bharadwaj
■260    ▼aNew  York▼bAmerican  Marketing  Association▼c2008.
■300    ▼app.  16-26
■500    ▼aIncludes  Bibliography  Reference
■773    ▼tJournal  of  marketing.▼gVol.  72  No.  1  (2008.  1)▼d2008,  01
■SIS    ▼aS043922▼b60077308▼h8▼s2▼fP

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