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Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Marketing Initiatives, Expected Cash Flows, and Shareholders Wealth / Ramesh K. S. Rao and Neeraj Bharadwaj
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 16-26
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271227
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRamesh K. S. Rao and Neeraj Bharadwaj
■24510▼aMarketing Initiatives, Expected Cash Flows, and Shareholders' Wealth▼dRamesh K. S. Rao and Neeraj Bharadwaj
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 16-26
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
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