서브메뉴
검색
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Marketing Initiatives, Expected Cash Flows, and Shareholders Wealth / Ramesh K. S. Rao and Neeraj Bharadwaj
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 16-26
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 1 (2008. 1) 2008, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271227
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRamesh K. S. Rao and Neeraj Bharadwaj
■24510▼aMarketing Initiatives, Expected Cash Flows, and Shareholders' Wealth▼dRamesh K. S. Rao and Neeraj Bharadwaj
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 16-26
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 1 (2008. 1)▼d2008, 01
■SIS ▼aS043922▼b60077308▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
