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The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Rik Pieters
- Title/Author
- The Stopping Power of Advertising: Measures and Effects of Visual Complexity / Rik Pieters ; Michel Wedel, Rajeev Batra
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 48-60
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Michel Wedel, Rajeev Batra
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 5 (2010. 9) 2010, 09
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271220
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aRik Pieters
■24510▼aThe Stopping Power of Advertising: Measures and Effects of Visual Complexity ▼dRik Pieters▼eMichel Wedel, Rajeev Batra
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 48-60
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMichel Wedel, Rajeev Batra
■773 ▼tJournal of marketing.▼gVol. 74 No. 5 (2010. 9)▼d2010, 09
■856 ▼uhttps://www.jstor.org/stable/41228573
■SIS ▼aS056344▼b60077308▼h8▼s2▼fP
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