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Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Son K. Lam
- Title/Author
- Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective / Son K. Lam ; Michael Ahearne, Ye Hu and Niels Schillewaert
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 128-146
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Michael Ahearne, Ye Hu and Niels Schillewaert
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 6 (2010. 11) 2010, 11
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271216
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aSon K. Lam
■24510▼aResistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective ▼dSon K. Lam▼eMichael Ahearne, Ye Hu and Niels Schillewaert
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 128-146
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMichael Ahearne, Ye Hu and Niels Schillewaert
■773 ▼tJournal of marketing.▼gVol. 74 No. 6 (2010. 11)▼d2010, 11
■856 ▼uhttps://www.jstor.org/stable/25764287
■SIS ▼aS056655▼b60077308▼h8▼s2▼fP
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