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Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Ana-Marija Ozimec
- Title/Author
- Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality / Ana-Marija Ozimec ; Martin Natter, Thomas Reutterer
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 94-110
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Martin Natter, Thomas Reutterer
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 6 (2010. 11) 2010, 11
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271214
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aAna-Marija Ozimec
■24510▼aGeographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality ▼dAna-Marija Ozimec▼eMartin Natter, Thomas Reutterer
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 94-110
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMartin Natter, Thomas Reutterer
■773 ▼tJournal of marketing.▼gVol. 74 No. 6 (2010. 11)▼d2010, 11
■856 ▼uhttps://www.jstor.org/stable/25764285
■SIS ▼aS056655▼b60077308▼h8▼s2▼fP
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