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Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjecti...
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy

Detailed Information

자료유형  
 기사
ISSN  
00222429
저자명  
Frank Q. Fu
서명/저자  
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy / Frank Q. Fu , Keith A. Richards, Douglas E. Hughes and Eli Jones
발행사항  
New York : American Marketing Association, 2010.
형태사항  
pp. 61-76
주기사항  
Includes Bibliography Reference
기타저자  
Keith A. Richards, Douglas E. Hughes and Eli Jones
기본자료저록  
Journal of marketing. : Vol. 74 No. 6 (2010. 11) 2010, 11
원문정보  
 url
모체레코드  
모체정보확인
Control Number  
kjul:60271212

MARC

 008210329s2010        ulk                          aa    eng
■022    ▼a00222429
■1001  ▼aFrank  Q.  Fu
■24510▼aMotivating  Salespeople  to  Sell  New  Products:  The  Relative  Influence  of  Attitudes,  Subjective  Norms,  and  Self-Efficacy      ▼dFrank  Q.  Fu▼eKeith  A.  Richards,  Douglas  E.  Hughes  and  Eli  Jones  
■260    ▼aNew  York▼bAmerican  Marketing  Association▼c2010.
■300    ▼app.  61-76
■500    ▼aIncludes  Bibliography  Reference
■7001  ▼aKeith  A.  Richards,  Douglas  E.  Hughes  and  Eli  Jones
■773    ▼tJournal  of  marketing.▼gVol.  74  No.  6  (2010.  11)▼d2010,  11
■856    ▼uhttps://www.jstor.org/stable/25764283
■SIS    ▼aS056655▼b60077308▼h8▼s2▼fP

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