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Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Ty Henderson
- 서명/저자
- Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs / Ty Henderson , Neeraj Arora
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 41-60
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Neeraj Arora
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271211
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aTy Henderson
■24510▼aPromoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs ▼dTy Henderson▼eNeeraj Arora
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 41-60
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNeeraj Arora
■773 ▼tJournal of marketing.▼gVol. 74 No. 6 (2010. 11)▼d2010, 11
■856 ▼uhttps://www.jstor.org/stable/25764282
■SIS ▼aS056655▼b60077308▼h8▼s2▼fP
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