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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Vithala R. Rao
- Title/Author
- How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation? / Vithala R. Rao ; Manoj K. Agarwal, Denise Dahlhoff
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 126-141
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Manoj K. Agarwal, Denise Dahlhoff
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 4 (2004. 10) 2004, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271205
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aVithala R. Rao
■24510▼aHow Is Manifest Branding Strategy Related to the Intangible Value of a Corporation? ▼dVithala R. Rao▼eManoj K. Agarwal, Denise Dahlhoff
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 126-141
■500 ▼aIncludes Bibliography Reference
■7001 ▼aManoj K. Agarwal, Denise Dahlhoff
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162021
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
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