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Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions / Sridhar Narayanan , Ramarao Desiraju, Pradeep K. Chintagunta
- 발행사항
- New York : American Marketing Association, 2004.
- 형태사항
- pp. 90-105
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271203
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aSridhar Narayanan
■24510▼aReturn on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions ▼dSridhar Narayanan▼eRamarao Desiraju, Pradeep K. Chintagunta
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 90-105
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRamarao Desiraju, Pradeep K. Chintagunta
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162019
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
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