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Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Roland T. Rust
- Title/Author
- Measuring Marketing Productivity: Current Knowledge and Future Directions / Roland T. Rust ; Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 76-89
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 4 (2004. 10) 2004, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271202
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aRoland T. Rust
■24510▼aMeasuring Marketing Productivity: Current Knowledge and Future Directions ▼dRoland T. Rust▼eTim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 76-89
■500 ▼aIncludes Bibliography Reference
■7001 ▼aTim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162018
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
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