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Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Donald R. Lehmann
- Title/Author
- Metrics for Making Marketing Matter / Donald R. Lehmann
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 73-75
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 4 (2004. 10) 2004, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271201
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aDonald R. Lehmann
■24510▼aMetrics for Making Marketing Matter ▼dDonald R. Lehmann
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 73-75
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162017
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
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