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Customer Knowledge Development: Antecedents and Impact on New Product Performance
Customer Knowledge Development: Antecedents and Impact on New Product Performance
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Ashwin W. Joshi
- 서명/저자
- Customer Knowledge Development: Antecedents and Impact on New Product Performance / Ashwin W. Joshi , Sanjay Sharma
- 발행사항
- New York : American Marketing Association, 2004.
- 형태사항
- pp. 47-59
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Sanjay Sharma
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271199
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aAshwin W. Joshi
■24510▼aCustomer Knowledge Development: Antecedents and Impact on New Product Performance ▼dAshwin W. Joshi ▼eSanjay Sharma
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 47-59
■500 ▼aIncludes Bibliography Reference
■7001 ▼aSanjay Sharma
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162015
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
