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Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Kwaku Atuahene-Gima
- Title/Author
- Antecedents and Outcomes of Marketing Strategy Comprehensiveness / Kwaku Atuahene-Gima ; Janet Y. Murray
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 33-46
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Janet Y. Murray
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 4 (2004. 10) 2004, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271198
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aKwaku Atuahene-Gima
■24510▼aAntecedents and Outcomes of Marketing Strategy Comprehensiveness ▼dKwaku Atuahene-Gima▼eJanet Y. Murray
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 33-46
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJanet Y. Murray
■773 ▼tJournal of marketing.▼gVol. 68 No. 4 (2004. 10)▼d2004, 10
■856 ▼uhttps://www.jstor.org/stable/30162014
■SIS ▼aS028010▼b60077308▼h8▼s2▼fP
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