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Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Michael J. Barone
- Title/Author
- Consumer Response to Retailers Use of Partially Comparative Pricing / Michael J. Barone ; Kenneth C. Manning, Paul W. Miniard
- Publish Info
- New York : American Marketing Association, 2004.
- Material Info
- pp. 37-47
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Kenneth C. Manning, Paul W. Miniard
- Host Item Entry
- Journal of marketing. : Vol. 68 No. 3 (2004. 7) 2004, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271190
MARC
008210329s2004 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael J. Barone
■24510▼aConsumer Response to Retailers' Use of Partially Comparative Pricing ▼dMichael J. Barone▼eKenneth C. Manning, Paul W. Miniard
■260 ▼aNew York▼bAmerican Marketing Association▼c2004.
■300 ▼app. 37-47
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKenneth C. Manning, Paul W. Miniard
■773 ▼tJournal of marketing.▼gVol. 68 No. 3 (2004. 7)▼d2004, 07
■856 ▼uhttps://www.jstor.org/stable/30162000
■SIS ▼aS028009▼b60077308▼h8▼s2▼fP
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