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The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Sertan Kabadayi
- 서명/저자
- The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment / Sertan Kabadayi , Nermin Eyuboglu, Gloria P. Thomas
- 발행사항
- New York : American Marketing Association, 2007.
- 형태사항
- pp. 195-211
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271187
MARC
008210329s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aSertan Kabadayi
■24510▼aThe Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment ▼dSertan Kabadayi▼eNermin Eyuboglu, Gloria P. Thomas
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 195-211
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNermin Eyuboglu, Gloria P. Thomas
■773 ▼tJournal of marketing.▼gVol. 71 No. 4 (2007. 10)▼d2007, 10
■856 ▼uhttps://www.jstor.org/stable/30164005
■SIS ▼aS043363▼b60077308▼h8▼s2▼fP
