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Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- De Liu, Xianjun Geng
- Title/Author
- Optimal Design of Consumer Contests / De Liu, Xianjun Geng ; Andrew B. Whinston
- Publish Info
- New York : American Marketing Association, 2007.
- Material Info
- pp. 140-155
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Andrew B. Whinston
- Host Item Entry
- Journal of marketing. : Vol. 71 No. 4 (2007. 10) 2007, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271184
MARC
008210329s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aDe Liu, Xianjun Geng
■24510▼aOptimal Design of Consumer Contests ▼dDe Liu, Xianjun Geng▼eAndrew B. Whinston
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 140-155
■500 ▼aIncludes Bibliography Reference
■7001 ▼aAndrew B. Whinston
■773 ▼tJournal of marketing.▼gVol. 71 No. 4 (2007. 10)▼d2007, 10
■856 ▼uhttps://www.jstor.org/stable/30164002
■SIS ▼aS043363▼b60077308▼h8▼s2▼fP
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