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The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Yuping Liu
- Title/Author
- The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty / Yuping Liu
- Publish Info
- New York : American Marketing Association, 2007.
- Material Info
- pp. 19-35
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 71 No. 4 (2007. 10) 2007, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271177
MARC
008210329s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aYuping Liu
■24510▼aThe Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty ▼dYuping Liu
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 19-35
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 71 No. 4 (2007. 10)▼d2007, 10
■856 ▼uhttps://www.jstor.org/stable/30163995
■SIS ▼aS043363▼b60077308▼h8▼s2▼fP
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