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Size and Share of Customer Wallet
Size and Share of Customer Wallet
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Rex Yuxing Du
- Title/Author
- Size and Share of Customer Wallet / Rex Yuxing Du ; Wagner A. Kamakura and Carl F. Mela
- Publish Info
- New York : American Marketing Association, 2007.
- Material Info
- pp. 94-113
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Wagner A. Kamakura and Carl F. Mela
- Host Item Entry
- Journal of marketing. : Vol. 71 No. 2 (2007. 4) 2007, 04
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271168
MARC
008210329s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aRex Yuxing Du
■24510▼aSize and Share of Customer Wallet ▼dRex Yuxing Du▼eWagner A. Kamakura and Carl F. Mela
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 94-113
■500 ▼aIncludes Bibliography Reference
■7001 ▼aWagner A. Kamakura and Carl F. Mela
■773 ▼tJournal of marketing.▼gVol. 71 No. 2 (2007. 4)▼d2007, 04
■856 ▼uhttps://www.jstor.org/stable/30162186
■SIS ▼aS040529▼b60077308▼h8▼s2▼fP
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