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Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- S. Sriram
- 서명/저자
- Monitoring the Dynamics of Brand Equity Using Store-Level Data / S. Sriram , Subramanian Balachander, Manohar U. Kalwani
- 발행사항
- New York : American Marketing Association, 2007.
- 형태사항
- pp. 61-78
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271166
MARC
008210329s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aS. Sriram
■24510▼aMonitoring the Dynamics of Brand Equity Using Store-Level Data ▼dS. Sriram▼eSubramanian Balachander, Manohar U. Kalwani
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 61-78
■500 ▼aIncludes Bibliography Reference
■7001 ▼aSubramanian Balachander, Manohar U. Kalwani
■773 ▼tJournal of marketing.▼gVol. 71 No. 2 (2007. 4)▼d2007, 04
■856 ▼uhttps://www.jstor.org/stable/30162184
■SIS ▼aS040529▼b60077308▼h8▼s2▼fP
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