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Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- David A. Griffith
- Title/Author
- Getting Marketers to Invest in Firm-Specific Capital / David A. Griffith ; Robert F. Lusch
- Publish Info
- New York : American Marketing Association, 2007.
- Material Info
- pp. 129-145
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Robert F. Lusch
- Host Item Entry
- Journal of marketing. : Vol. 71 No. 1 (2007. 1) 2007, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271086
MARC
008210325s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aDavid A. Griffith
■24510▼aGetting Marketers to Invest in Firm-Specific Capital ▼dDavid A. Griffith ▼eRobert F. Lusch
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 129-145
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRobert F. Lusch
■773 ▼tJournal of marketing.▼gVol. 71 No. 1 (2007. 1)▼d2007, 01
■856 ▼uhttps://www.jstor.org/stable/30162134
■SIS ▼aS040528▼b60077308▼h8▼s2▼fP
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