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Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Leigh McAlister
- 서명/저자
- Advertising, Research and Development, and Systematic Risk of the Firm / Leigh McAlister , Raji Srinivasan, MinChung Kim
- 발행사항
- New York : American Marketing Association, 2007.
- 형태사항
- pp. 35-48
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271080
MARC
008210325s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aLeigh McAlister
■24510▼aAdvertising, Research and Development, and Systematic Risk of the Firm ▼dLeigh McAlister▼eRaji Srinivasan, MinChung Kim
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 35-48
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRaji Srinivasan, MinChung Kim
■773 ▼tJournal of marketing.▼gVol. 71 No. 1 (2007. 1)▼d2007, 01
■856 ▼uhttps://www.jstor.org/stable/30162128
■SIS ▼aS040528▼b60077308▼h8▼s2▼fP
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