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Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Leigh McAlister
- Title/Author
- Advertising, Research and Development, and Systematic Risk of the Firm / Leigh McAlister ; Raji Srinivasan, MinChung Kim
- Publish Info
- New York : American Marketing Association, 2007.
- Material Info
- pp. 35-48
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Raji Srinivasan, MinChung Kim
- Host Item Entry
- Journal of marketing. : Vol. 71 No. 1 (2007. 1) 2007, 01
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271080
MARC
008210325s2007 ulk aa eng■022 ▼a00222429
■1001 ▼aLeigh McAlister
■24510▼aAdvertising, Research and Development, and Systematic Risk of the Firm ▼dLeigh McAlister▼eRaji Srinivasan, MinChung Kim
■260 ▼aNew York▼bAmerican Marketing Association▼c2007.
■300 ▼app. 35-48
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRaji Srinivasan, MinChung Kim
■773 ▼tJournal of marketing.▼gVol. 71 No. 1 (2007. 1)▼d2007, 01
■856 ▼uhttps://www.jstor.org/stable/30162128
■SIS ▼aS040528▼b60077308▼h8▼s2▼fP
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