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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Daniel J. Howard
- 서명/저자
- Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement / Daniel J. Howard , Roger A. Kerin
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 185-204
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Roger A. Kerin
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271077
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aDaniel J. Howard
■24510▼aBroadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement ▼dDaniel J. Howard▼eRoger A. Kerin
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 185-204
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRoger A. Kerin
■773 ▼tJournal of marketing.▼gVol. 70 No. 4 (2006. 10)▼d2006, 10
■856 ▼uhttps://www.jstor.org/stable/30162122
■SIS ▼aS037932▼b60077308▼h8▼s2▼fP
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