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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Robert W. Palmatier
- Title/Author
- Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis / Robert W. Palmatier ; Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 136-153
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 4 (2006. 10) 2006, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271074
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aRobert W. Palmatier
■24510▼aFactors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis ▼dRobert W. Palmatier▼eRajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 136-153
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRajiv P. Dant, Dhruv Grewal, Kenneth R. Evans
■773 ▼tJournal of marketing.▼gVol. 70 No. 4 (2006. 10)▼d2006, 10
■856 ▼uhttps://www.jstor.org/stable/30162119
■SIS ▼aS037932▼b60077308▼h8▼s2▼fP
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