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Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Xueming Luo
- Title/Author
- Marketings Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value / Xueming Luo ; Naveen Donthu
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 70-91
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Naveen Donthu
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 4 (2006. 10) 2006, 10
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271070
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aXueming Luo
■24510▼aMarketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value ▼dXueming Luo ▼eNaveen Donthu
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 70-91
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNaveen Donthu
■773 ▼tJournal of marketing.▼gVol. 70 No. 4 (2006. 10)▼d2006, 10
■856 ▼uhttps://www.jstor.org/stable/30162115
■SIS ▼aS037932▼b60077308▼h8▼s2▼fP
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