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Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Raji Srinivasan
- Title/Author
- Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains / Raji Srinivasan
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 120-135
- General Note
- Includes Biblography Reference
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 3 (2006. 7) 2006, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271064
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aRaji Srinivasan
■24510▼aDual Distribution and Intangible Firm Value: Franchising in Restaurant Chains ▼dRaji Srinivasan
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 120-135
■500 ▼aIncludes Biblography Reference
■773 ▼tJournal of marketing.▼gVol. 70 No. 3 (2006. 7)▼d2006, 07
■856 ▼uhttps://www.jstor.org/stable/30162105
■SIS ▼aS037931▼b60077308▼h8▼s2▼fP
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