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Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Yong Liu
- Title/Author
- Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue / Yong Liu
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 74-89
- General Note
- Includes Biblography Reference
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 3 (2006. 7) 2006, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271061
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aYong Liu
■24510▼aWord of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue ▼dYong Liu
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 74-89
■500 ▼aIncludes Biblography Reference
■773 ▼tJournal of marketing.▼gVol. 70 No. 3 (2006. 7)▼d2006, 07
■856 ▼uhttps://www.jstor.org/stable/30162102
■SIS ▼aS037931▼b60077308▼h8▼s2▼fP
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