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Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Michael Haenlein
- Title/Author
- Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value / Michael Haenlein ; Andreas M. Kaplan, Detlef Schoder
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 5-20
- General Note
- Includes Biblography Reference
- Added Entry-Personal Name
- Andreas M. Kaplan, Detlef Schoder
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 3 (2006. 7) 2006, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271055
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael Haenlein
■24510▼aValuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value ▼dMichael Haenlein▼eAndreas M. Kaplan, Detlef Schoder
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 5-20
■500 ▼aIncludes Biblography Reference
■7001 ▼aAndreas M. Kaplan, Detlef Schoder
■773 ▼tJournal of marketing.▼gVol. 70 No. 3 (2006. 7)▼d2006, 07
■856 ▼uhttps://www.jstor.org/stable/30162097
■SIS ▼aS037931▼b60077308▼h8▼s2▼fP
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