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Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Michael Haenlein
- 서명/저자
- Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value / Michael Haenlein , Andreas M. Kaplan, Detlef Schoder
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 5-20
- 주기사항
- Includes Biblography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271055
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael Haenlein
■24510▼aValuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value ▼dMichael Haenlein▼eAndreas M. Kaplan, Detlef Schoder
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 5-20
■500 ▼aIncludes Biblography Reference
■7001 ▼aAndreas M. Kaplan, Detlef Schoder
■773 ▼tJournal of marketing.▼gVol. 70 No. 3 (2006. 7)▼d2006, 07
■856 ▼uhttps://www.jstor.org/stable/30162097
■SIS ▼aS037931▼b60077308▼h8▼s2▼fP
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