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Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Eyal Biyalogorsky
- Title/Author
- Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121) / Eyal Biyalogorsky ; William Boulding, Richard Staelin
- Publish Info
- New York : American Marketing Association, 2006.
- Material Info
- pp. 108-121
- General Note
- Includes Biblography Reference
- Added Entry-Personal Name
- William Boulding, Richard Staelin
- Host Item Entry
- Journal of marketing. : Vol. 70 No. 2 (2006. 4) 2006, 04
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271050
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aEyal Biyalogorsky
■24510▼aStuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121) ▼dEyal Biyalogorsky▼eWilliam Boulding, Richard Staelin
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 108-121
■500 ▼aIncludes Biblography Reference
■7001 ▼aWilliam Boulding, Richard Staelin
■773 ▼tJournal of marketing.▼gVol. 70 No. 2 (2006. 4)▼d2006, 04
■856 ▼uhttps://www.jstor.org/stable/30162089
■SIS ▼aS037930▼b60077308▼h8▼s2▼fP
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