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Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121) / Eyal Biyalogorsky , William Boulding, Richard Staelin
- 발행사항
- New York : American Marketing Association, 2006.
- 형태사항
- pp. 108-121
- 주기사항
- Includes Biblography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271050
MARC
008210325s2006 ulk aa eng■022 ▼a00222429
■1001 ▼aEyal Biyalogorsky
■24510▼aStuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121) ▼dEyal Biyalogorsky▼eWilliam Boulding, Richard Staelin
■260 ▼aNew York▼bAmerican Marketing Association▼c2006.
■300 ▼app. 108-121
■500 ▼aIncludes Biblography Reference
■7001 ▼aWilliam Boulding, Richard Staelin
■773 ▼tJournal of marketing.▼gVol. 70 No. 2 (2006. 4)▼d2006, 04
■856 ▼uhttps://www.jstor.org/stable/30162089
■SIS ▼aS037930▼b60077308▼h8▼s2▼fP
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